The POPSOP agency has completed a project to update the packaging of Fruttis yogurt. The product line has acquired an improved color scheme and a new food zone composition.

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Fruttis yogurts (produced by Campina) were among the first to appear on the Russian market in 1992. The packaging design has been periodically updated over the years of presence in the market.

The POPSOP agency proposed a new vision for the Fruttis brand. Its basis became an active and contrasting brand zone. Now, the packaging features an atypical black circle with a white logo for the category.

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Additionally, a new product zone has been created. Now, the fruits are clearly visible and, together with the updated brand zone, effectively communicate the brand's key message – that they offer yogurts with a rich fruit taste from a well-known manufacturer.

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The redesign was carried out for the single-flavor yogurts, yogurts with different fruits, and the children's line, while at the same time we enhanced the perceived brand unity during the redesign.

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Limited series with characters from popular American cartoons have been added to the product line.

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At the beginning of 2020, Fruttis in the updated packaging by the BQB agency went on sale.